John Lewis Advertisement

This is a John Lewis advert. An astonishing technique the creator or this advert used was split screening. Not only have they mastered that, they also grasped colliding history to modern day life. The colours were contrasting; the historical side with more of an antique look to it whereas the modern side had a more up-to-date aspect to it. I adored the way they managed to create the timeworn setting and contrast it to the contemporary location they’ve used. I’ve also noticed they’ve used very appropriate music in the background; ‘Two worlds collided and they could never tear us apart’ (a line from the clip).